Exide joins AMAG

Exide Technologies, a global leader in stored electrical energy solutions and a leading manufacturer of automotive batteries in Australia, has joined a growing number of local manufacturers carrying the Australian Made logo on its products. Exide was welcomed as a licensee this morning at a ceremony at its facility in Adelaide, Australia.   The move was welcomed by Ian Harrison, Chief Executive of the Australian Made, Australian Grown Campaign.

“Local manufacturing plays a pivotal role in our economy, and we’re thrilled to welcome Exide as a licensed user of the Australian Made, Australian Grown logo. Research shows that shoppers want to buy locally made, so to see Exide promote its products as Australian is not only a smart move by Exide, but also a great help for shoppers, “said Ian Harrison.

Exide Technologies is one of the largest battery suppliers to vehicle manufacturers based in Australia, and the technology exchange enables Exide to remain at the forefront of meeting the needs of new vehicles. This, in turn, is supported by Exide's global connections with vehicle manufacturers around the world to ensure the latest technologies are employed to power the vehicles of the future.

Exide Technologies manufactures product for transportation applications at their facility in Elizabeth, South Australia and has a battery recycling facility in Wellington, New Zealand. Both Exide® and Marshall® branded products will carry the Australian Made logo.

“Exide and our Marshall Battery division are delighted to partner with Australian Made, a brand synonymous with quality, resilience and all that is Australian.

“The Australian Made brand has absolute synergy with Exide Technologies. Since 1935 we have been manufacturing world leading products in Australia, specifically designed for Australian conditions.

We are proud to manufacture leading automotive product offerings – including the Extreme® and Extra® ranges – in Elizabeth, South Australia. It is our view that this product is the best available and is a credit to our staff, customers and retailers. Thank you for buying Australian,” said John Cowpe – Exide Technologies General Manager Sales & Marketing. 

Exide joins more than 1,650 businesses, which use the logo on more than 10,000 products.

AVAILABLE FOR INTERVIEW:
AMAG Chief Executive Ian Harrison

MEDIA CONTACTS

Travis Atkins (Exide)

P: 0417 329 138

E: travis@maxgroup.com.au

Vibeke Stisen (AMAG)

P: +61 3 9686 1500

E: Vibeke.stisen@australianmade.com.au