Carrying the Australian Made logo is also good for carrying babies

Noticing a gap in the retail market while pregnant, Branka formed Bubzilla to meet the needs of new mums by creating Bubzilla Baby slings. Bubzilla Slings are now distributed nationally and gaining footholds in international markets. As the international market grows for Bubzilla, they have now begun exporting around the world to countries such as UK, Italy and New Zealand and the Australian Made logo will appear on the product around the world.

Bubzilla, which is run by Branka Brborovic, believe strongly in the importance of Australian Made for their products, and therefore manufacture the baby sling product locally in Adelaide.

“I have found that having the Australian Made logo on my packaging has made a huge difference and in some case has been the reason I have won the deal. Consumers especially love the fact that my product is Made In Australia and they identify this quickly by the logo,” says Branka Brborovic, Managing Director and founder of Bubzilla.

In a growing baby product market, Bubzilla uses the Australian Made logo on baby slings to differentiate from other products.

As part of the growing success of the product, the sling has recently become available in Myer and other selected maternity and baby outlets.

“The success of the product being stocked in Myer is partly thanks to the Australian Made logo as such a strong marketing tool,” says Branka.

“The Australian Made logo was a huge benefit when I was pitching to Myer, I believe it’s what put me over the line. The buyer quickly identified that the product was made here at home and again was impressed.”

You can learn more about Bubzilla and its products by visiting www.bubzilla.com.au or calling 1300 783 509.