Asia can be a difficult market for Australian businesses to break into, but the Australian Made, Australian Grown sponsored Australian pavilion at the recent Cosmoprof Show in Hong Kong proved to be the key to securing key distributors for Australian Made licensee Dalton Pharmaceuticals.

“The fact that our goods are made in Australia is an important selling point and we use the Australian Made logo on packaging, promotional material and on our website. Consumers and buyers have a lot of confidence in Australian goods, because of Australia’s reputations as a clean and green environment and the good status of TGA,” says Chris Ma, Marketing manager at Dalton Pharmaceuticals Corporation.

“Cosmoprof was a really important show for us and it was fantastic to be able to be part of the Australian pavilion to really emphasise the fact that our goods are Australian made.  We met a lot potential distributors and buyers from Hong Kong, China, Malaysia, Taiwan, Singapore, Thailand, Japan, Korea and we are now about to sign the sole distributorship for Malaysia.”

Close to 40,000 buyers, retail business owners and distributors visited the 2008 Cosmoprof show and Dalton Pharmaceuticals focused on promoting two key products at Cosmoprof; the Sornado tea bags and the Reincarnation OPC-7 Capsule.
 
“The Sornado tea bag consists of all natural ingredients that are extracted from rare Australian plants by our unique techniques. It is a TGA approved natural anti-gout medicine that contains no chemically generated compounds. Unlike pharmaceutical anti-gout drugs, Sornado does not require prescription and has no known side effect.

“Our other product, a 100% natural antioxidant helps to maintain healthy vascular system and healthy aging, contains extracts from six natural plants. Both Sornado and the Reincarnation OPC-7 capsules clearly benefit from being promoted as coming from a clean and green country like Australia, and we have found the logo helpful in effectively identifying the products as such,” says Chris Ma.

For more information about Dalton and its products, please call (02) 9419 2603 or visit www.dalton.net.au